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For B2C Marketing Professionals

Intelligent Agents Can't Answer Commercial Voice Searches

Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests

April 24, 2019

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Why Read This Report

The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa, Apple's Siri, Google Assistant, and Microsoft's Cortana, Forrester asked each intelligent agent (IA) 180 questions that spanned six industries. B2C marketers can use this report to gauge the practicality of investing in voice search today.

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Table of Contents

  • Marketers Are Investing In A Voice Search Future
  • Voice Searches Fail To Answer Commercial Questions
  • Marketers Can Raise The Voice Search Bar Across Industries
  • Recommendations

  • Play To The Strengths Of Each Intelligent Agent
  • Supplemental Material
  • Related Research Documents

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