Trends Report

Interactive Marketing Channels To Watch In 2010

October 5th, 2010
With contributors:
Emily Riley , Kate van Geldern , Angie Polanco

Summary

Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last year to adopt media outside of these mainstays. To innovate beyond competitors, we recommend that you boost in-stream video usage, approach mobile search with caution, and trial edgy applications like augmented reality.

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