“A clear strategy for determining positions on social, political, and moral issues” is the company attribute most highly correlated with customer obsession. Forrester’s Values Strategy Framework identifies the nine possible values strategies to choose from, and our interactive decision tool helps you decide which of these strategies is best for your organization. Use our framework and decision tool as the centerpiece of a five-step process to identify your company ’s current approach to values, choose the right values strategy, and integrate it into your overarching customer obsession strategy.