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For Customer Experience Professionals

Interactive Tool: Determine Your Company's Strategy For Values-Based Customers

Win Customers Who Consider Firms' Moral, Political, And Social Values When Making Buying Decisions

April 10, 2020

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Why Read This Report

Brands' moral, social, and political values are now a core issue for most consumers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. Our new interactive decision tool helps firms make conscious decisions about how much to bring values into their business models — and, just as crucially, how intensely they'll depict those values. Customer experience (CX) professionals should use this tool as the centerpiece of a disciplined, five-step approach.

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Table of Contents

  • Company Values Are A Core Issue For Customers And Employees
  • Use Our Values-Based Experience Framework To Guide Your Approach
  • Example: A Guide To Using The Interactive Tool For Acme Bank
  • Recommendations

  • Make Our Framework The Centerpiece Of A Systematic Approach
  • Supplemental Material
  • Related Research Documents

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