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Introducing Forrester Future Fit

Are You Fit Enough To Share In A World Of Intelligent Technologies?

April 1, 2019

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Why Read This Report

The future is coming, full of AI, robotics, and machine intelligence. Some people are readier than others to enter the bold new world of intelligent technologies that are shaping our shared future, and those people will have such a profound effect on how our future evolves that we had to find out who they are. Derived from a powerful survey based on 20 years of advanced consumer science, Forrester Future Fit can tell us who is "future fit" and who isn't -- yet. Execs: You need to know the fitness of yourself, your teams, and your customers and how to improve it. Read this report to know what it means to be future fit and what to do about it.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • The Future Has Always Inspired A Mix Of Fear And Fantasy
  • Are You Fit Enough To Share In And Shape The Future?
  • Recommendations

  • The Future Fit Will Go First; You Can Join Them
  • What It Means

  • Future Fitness: Beware Of A New Divide
  • Supplemental Material
  • Related Research Documents

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