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For B2C Marketing Professionals

Introducing Forrester's Consumer Privacy Segmentation — EU

January 25, 2018

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Why Read This Brief

In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy perspectives vary by geography and type of regulations. B2C marketers should use segmentation to understand their consumers and build trust.

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