Introducing Forrester's Consumer Privacy Segmentation — EU

January 25th, 2018

Enza Iannopollo Principal Analyst

Gina Fleming

With contributors:

Reineke Reitsma , Elsa Pikulik , Christine Turley

Summary

In this report, we apply Forrester's Consumer Privacy Segmentation to our Empowered Customer Segmentation in the EU-5 — France, Germany, Italy, Spain, and the UK — to understand how privacy perspectives vary by geography and type of regulations. B2C marketers should use segmentation to understand their consumers and build trust.

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