Introducing Forrester's Consumer Privacy Segmentation
December 14, 2016
Why Read This Report
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. Customer insights (CI) professionals need to understand their customers' expectations and concerns in order to ensure that they're correctly applying contextual privacy practices. This report uses Forrester's Consumer Technographics research to define four consumer segments as well as their attitudes and behaviors relating to marketers' collection and use of personal data.
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Table of Contents
- Privacy Has A Perception Problem
- Five Attributes Determine A Consumer's Privacy Segment
- Meet Forrester's Consumer Privacy Segments
- Post-Digital Marketers: Study Your Customers' Privacy Segmentation
- Supplemental Material
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