Report

Introducing The Global Retail Segmentation

Leverage Forrester's Global Technographics® Benchmark Data To Design Localized Retail Experiences
January 29th, 2014
With
Huani Yao
Zia Daniell Wigder
Patti Freeman Evans
and Rebecca Katz

Summary

It's easy for eBusiness executives to assume that shoppers use different touchpoints the same everywhere. But the reality is that there are some significant global differences in consumers' attitudes and behaviors with regard to the touchpoints they use t

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