Invest In The Brand Building Experience
April 26, 2016
Why Read This Report
In the age of the customer, brand building is more important than ever to differentiate offerings and create long-term customer value. However, marketing leaders seeking to defend or increase their brand marketing budgets still must convince their C-suite peers of the financial value of the brand. This report will show chief marketing officers (CMOs) how to make the business case for investments in the brand experience. It shows that strong brands increase marketing effectiveness across the customer life cycle, drive loyalty, and open up new growth opportunities.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Why Brands Matter More Than Ever In The Age Of The Customer
- Building A Resonant Brand Demands Investments In Five Key Areas
- Balance The Art Of Brand Building With The Science Of Measurement
- Supplemental Material
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