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For CMO Professionals

It's Decision Time For gTLDs

Factor The Real Risks And Opportunities Into Your Own Domain Strategy

January 6, 2012

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Authors

  • By Jeff Ernst
  • with David M. Cooperstein,
  • Matthew Dernoga

Why Read This Report

The application window for generic top-level domains (gTLDs) is upon us. Some organizations think that this is the greatest opportunity ever to take control of their online identity, while others claim that there will be disastrous consequences if the program is implemented. Marketers must separate fact from fiction and understand the real opportunities and risks when making this important decision.

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