It's Time For CI To Engage In The Campaign Process

December 21st, 2011

With contributors:

Summary

Today's approach to marketing campaigns is broken, and customer relationships are suffering as a result. Although Customer Intelligence (CI) professionals have traditionally been detached from the campaign process or have played a minor role in it, they can elevate that role by actively participating in marketing campaign strategy development and management. By becoming active participants in the process, CI professionals can provide strategic marketing recommendations, leveraging their knowledge from past marketing and customer performance.

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