Maturity Assessment

Gauge Your Customer Analytics Maturity

January 20th, 2022
With contributors:
Srividya Sridharan , Jeremy Vale , Aldila Yunus , Jen Barton

Summary

Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer analytics, the foundation of enterprise success comes from maturity in six mission-critical components: strategy, structure, data, analytics, process, and technology. This assessment will help customer insights (CI) professionals determine where their firms fall in Forrester’s customer analytics maturity model and guide them to the next level.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.