Trends Report

It's Time To Separate "Social" From "Media"

Why Marketers Must Hand Social Ad Budgets To Media Buyers

August 6th, 2015
Nate Elliott, null
Nate Elliott
Richard Joyce, null
Richard Joyce
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer


Paid advertising now accounts for 83% of marketers' social spending — and most companies hand their social ad budgets to social marketers. But they'd be wiser to let their media buyers handle the social ad budget instead. This report details why media teams generate better results from social ads than social teams do, and shows marketers the best way to divvy up their social ad budgets.

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