Trends Report

Japanese Consumers Need Better Online Forms

Design Forms As Processes That Enable Customers To Reach Their Goals

January 29th, 2008
Jonathan Browne, null
Jonathan Browne
With contributors:
Ron Rogowski , Steven Geller

Summary

Many online scenarios finish with a customer completing a form. Yet form completion rates disappoint because forms fail to provide clear labels, lack privacy information, and don't help users recover from input errors. For Japanese customers the challenge is amplified by the uniquely complex need to input text in multiple formats. Companies doing business in Japan can improve their form completion rates by following the best practices of leading companies that eliminate known obstacles to form completion.

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