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For eBusiness & Channel Strategy Professionals

Join The Progressive Web App Movement

Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App

February 12, 2019

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Why Read This Report

Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.

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Table of Contents

  • The Mobile Web May Be Your Most Important Digital Touchpoint
  • Join The Progressive Web App Movement
  • Progressive Web Apps Fit Into A Broader Engagement Strategy
  • Recommendations

  • Be Prepared To Answer The Skeptics
  • What It Means

  • The Web Juggernaut Will Plot A New Course And Speed
  • Supplemental Material
  • Related Research Documents

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