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For eBusiness & Channel Strategy Professionals

Join The Progressive Web App Movement

The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

May 6, 2020

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Why Read This Report

Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times,, Starbucks, and West Elm in the movement to build PWAs that combine the discoverability and reach of the web with the experience and engagement of an app. It's the responsibility of eBusiness and channel strategy professionals to bring app-like experiences to mobile web. The recession only makes this more urgent, as the web is an even more vital link to customers. This report shows you how.

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Table of Contents

  • The Mobile Web May Be Your Most Important Digital Touchpoint
  • Join The Progressive Web App Movement
  • Progressive Web Apps Fit Into A Broader Engagement Strategy
  • Recommendations

  • Be Prepared To Answer The Skeptics
  • What It Means

  • The Web Juggernaut Will Plot A New Course And Speed
  • Supplemental Material
  • Related Research Documents

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