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For eBusiness & Channel Strategy Professionals

Keep Experimenting With Digital Enablement Technology In-Store

Benchmarks: The Digital Store Playbook

December 11, 2017

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This is the Benchmarks report in The Digital Store Playbook For 2018.

Why Read This Report

Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with best practices. Our research reveals how these retailers are using digital enablement technologies in-store to empower store associates, improve customer engagement, and enhance store operations.

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Table of Contents

  • Digital Store Technologies Get Going; Best Practices Start To Emerge
  • Recommendations

  • Reinforce Technical Foundations To Future-Proof The Digital Store
  • Supplemental Material
  • Related Research Documents

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