Trends Report

Keep Experimenting With Digital Enablement Technology In-Store

December 11th, 2017
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Edoardo Zavarella , Ananda Chakravarty , Claudia Tajima , Meredith Cain , Diane Lynch

Summary

Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with best practices. Our research reveals how these retailers are using digital enablement technologies in-store to empower store associates, improve customer engagement, and enhance store operations.

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