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For B2C Marketing Professionals

Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

April 15, 2015

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Why Read This Brief

The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many opportunities to capitalize on company and brand exposure across the multiple channels that consumers use on the big day — whether they tune in for the creative commercials, the halftime performance, or the game itself. This report leverages Forrester's Technographics® 360 methodology — combining behavioral tracking data, market research online community responses, and social listening analysis — to explore smartphone behaviors and the drivers behind the actions of US consumers watching the 2015 Super Bowl.

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