B2B eCommerce: A Trillion Dollars For The Taking
July 26, 2016
Why Read This Report
This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester believes that in the age of the customer, successful B2B eCommerce organizations must: 1) deliver B2C-like B2B eCommerce experiences; 2) resolve channel conflict between direct sales organizations and eCommerce operations; and 3) recruit and retain B2B eCommerce talent.This report is an update to an previously published report and includes new insights, data, and examples.
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Table of Contents
- Raise The Bar In Order To Meet Higher B2B Customer Expectations
- Mobile And Cross-Channel Attribution Are On The Horizon
- Build For The Long Term By Focusing On The Fundamentals
- Supplemental Material
- Related Research Documents