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For eBusiness & Channel Strategy Professionals

B2B eCommerce: A Trillion Dollars For The Taking

July 26, 2016

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  • By Andy Hoar
  • with Martin Gill,
  • Susan Wu,
  • Jacob Milender,
  • Rachel Birrell

Why Read This Report

This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester believes that in the age of the customer, successful B2B eCommerce organizations must: 1) deliver B2C-like B2B eCommerce experiences; 2) resolve channel conflict between direct sales organizations and eCommerce operations; and 3) recruit and retain B2B eCommerce talent.This report is an update to an previously published report and includes new insights, data, and examples.

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Table of Contents

  • Raise The Bar In Order To Meet Higher B2B Customer Expectations
  • Mobile And Cross-Channel Attribution Are On The Horizon
  • Recommendations

  • Build For The Long Term By Focusing On The Fundamentals
  • Supplemental Material
  • Related Research Documents