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For CMO Professionals

Kick-Start Your Digital Business Strategy

Beginner Level: Strategy Practices For Digital Business

September 4, 2018

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This report is part of "Act: Beginner Level" in The Digital Business Playbook.

Why Read This Report

For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part of a trilogy detailing how to build an adaptable digital business strategy that is customer-led, insights-driven, fast, and connected. It helps digital business leaders develop their strategy at the beginning of their journey, helping to set priorities, focus efforts on differentiating capabilities, and build your response to digital impacts on your firm.

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Table of Contents

  • Business Strategy Evolves In Line With Digital Maturity
  • Don't Build A Digital Strategy — Digitize Your Business Strategy
  • Use Forrester's Five-Step Framework To Digitize Your Strategy
  • Recommendations

  • Strategy Is A Living, Breathing Thing
  • Supplemental Material
  • Related Research Documents

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