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For Customer Insights Professionals

KnowledgeBase Marketing Advances With Integrated Strategy And Analytics

The Forrester Wave™ Vendor Summary, Q4 2007

November 2, 2007

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  • By Dave Frankland
  • with Cliff Condon,
  • Jennifer Joseph,
  • Scott Wright

Why Read This Report

In the two years since we last evaluated database marketing service providers, Knowlegebase Marketing (KBM) has continued its analytic and strategic approach to service delivery and, through the purchase of DataCore, has acquired a full-service midmarket offering. The company maintains its dominant position in the healthcare industry and has expanded into the packaged goods and telecom/Internet/video "triple play" markets. Clients describe account management as highly responsive and well managed, referencing a high degree of trust in KBM's service delivery and praising its proactive and flexible approach.

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