L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

February 21st, 2018
Jacob Milender
Alexander Bullock
and Kara Hartig


In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a lead-to-revenue management (L2RM) automation system versus

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