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For eBusiness & Channel Strategy Professionals

Latin America eCommerce Forecast, 2014 To 2019

The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

January 15, 2015

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Why Read This Report

With a population of over a half billion and two countries among the world's 15 largest economies, Latin America has increasingly been on the radar of eBusiness leaders looking to expand their digital offerings. Doing business in the region can be a challenge, however. Regulatory hurdles, infrastructure issues, and slow economic growth rates present hurdles in key Latin American markets. Despite these challenges, eCommerce continues to charge forward in every country across the region. In this forecast, we dive into the size and growth rates of online retail in Brazil, Argentina, and Mexico and identify some of the key factors that are driving and inhibiting eCommerce in the region; it updates the report published on December 17, 2013 entitled Latin America Online Retail Forecast, 2013 To 2018.

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Table of Contents

  • Latin America Sees A Growing Middle Class But A Variety Of Challenges
  • Brazil Charges Forward As The Region's Dominant eCommerce Market
  • Global Brands Are Underrepresented In Argentina's Market
  • Mexico Is Shifting Toward Online Retail
  • RECOMMENDATIONS

  • Take The Time To Fully Understand eCommerce Maturity Levels
  • Supplemental Material
  • Related Research Documents

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