Laying The Groundwork For The Next Wave Of TV Advertising

May 28th, 2009
With Contributors:
Nate Elliott
Jean-Yves Lugo
and Mary Beth Kemp


As consumers skip ads with digital video recorders, use video-on-demand, or multitask, the effectiveness of TV ads drops. Forrester found that 21% of the entire US population usually or systematically fast-forwards past TV commercials, and Early Adopters

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