Trends Report

Leading Innovative Mobile Experiences In Asia Pacific, 2016

April 13th, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Ryan Hart, null
Ryan Hart
Thomas McCann, null
Thomas McCann
With contributors:
Frederic Giron , Zhi-Ying Barry , Michael Barnes , Deanna Laufer , Flora Zhang , Erna Esa , Bill Nagel

Summary

Consumers across Asia Pacific (AP) are quickly moving from "transitional" to "shifted" in their desire to be served on mobile. With mobile central to their lives, they seek differentiated experiences with clear, immediate utility. On the supply side, AP firms go to market with unique monetization strategies to battle unbranded competition and fuel new mobile experiences. This report discusses brands in 10 AP markets with leading innovative mobile experiences that are presented simply, are localized for their target markets, and deliver new value efficiently. Customer experience (CX) pros can use it to prioritize and elevate their mobile experience strategy in any market.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.