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For B2C Marketing Professionals

Learn From The Groundswell Awards

August 6, 2013

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Authors

  • By Zachary Reiss-Davis
  • with David Truog,
  • Sarah Takvorian

Why Read This Report

This report highlights best practices for B2B marketers seeking to tap online communities for the purpose of social marketing. Outstanding business-to-business (B2B) community and social marketers took a variety of approaches to community marketing in Forrester's 2012 B2B Groundswell Awards, and each of them has demonstrated strong and measurable business results. In this report, learn from their achievements to generate ideas for how to build successful communities for your own organization. (Forrester originally published this research in April 2013 as a standalone report titled "B2B Groundswell Awards For Communities.")

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Table of Contents

  • Winners Use Each Of Forrester's Community Strategies
  • RECOMMENDATIONS

  • Emulate The B2B Groundswell Winners To Achieve Community Success
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