Best Practice Report

Lessons For Technology Vendors From Sustainable Brands 2008

October 20th, 2008
AW
Alan E. Webber
With contributors:
Eric G. Brown , Robert Muhlhausen

Summary

At the recently concluded Sustainable Brands 2008 conference, a number of companies, including Advanced Micro Devices (AMD), The Dow Chemical Company, IBM, KEEN, Method Products, and Seventh Generation, shared their perspectives on building green brands and marketing green. Their assessment? Sustainable and green products are still an area of opportunity 28 years after the first Earth Day, but there is still a lot of work for marketers to do in branding their products as green.

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