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For CMO Professionals

Level Up Your Frontline Leaders: Coach To Win In The Long Term

Line Managers Are Key To Your Customer Obsession Transformation

June 14, 2021

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Why Read This Report

As your organization embarks on the journey to customer obsession, line managers play an essential role in coaching new behaviors and driving change at an operational level. Managers who coach drive significant value in the organization by attracting and retaining high performers and enabling organizational adaptivity. Level up your leaders by eliminating passive management practices and fostering a strong coaching mindset in leaders at all levels.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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