As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the technology strategy. To do this, CIOs need a toolkit with visibility into digitally enabled customers' outcomes. But today's tools fall short; they are isolated, standalone solutions targeting limited technologies. This report shows how the current state of tech management tools and data must change in the age of the customer — and how CIOs must assemble their own toolkit to manage customer outcomes.