Leveraging Millennials To Drive Enterprise Social Initiatives

Investments in enterprise social technology continue to rise. At the same time, the bet on enterprise social initiatives becomes increasingly strategic. The stakes are high, the risk of failure looms large, and adoption represents a critical success factor and a challenge to overcome. As the Millennial generation takes an increasingly important role in the workplace, smart organizations will look at their work habits not as a disruption to manage, but an opportunity to tap. The Millennials' affinity for new technology and tendency to embrace all things social could prove a valuable tool for driving critical mass adoption in your enterprise. The most forward-thinking organizations have already begun the process of formalizing programs to identify, train, and leverage key individuals, who Forrester calls "community leaders," to jumpstart enterprise social success.