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For CMO Professionals

Live Your Values To Grow Your Business

Values-Based Consumers And Employees Seed A New Disruption

August 29, 2019


Why Read This Report

The debate about company values is center stage. Certain moments in history trigger an eruption of passionate voices that rail against companies that appear to violate consumer values: Today, we're living in such a moment. But unlike previous episodes where the consumer outcry eventually faded and companies returned to business as usual, we're now witnessing the seeds of a new disruption. Read this report to understand why aligning company and stakeholder values is becoming crucial to business success.

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Table of Contents

  • Company Values Matter To Consumers And Employees
  • Myths About Values Endanger Companies
  • Recommendations

  • Take Control Of Your Values Strategy Before The Market Controls You
  • Supplemental Material
  • Related Research Documents

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