Save or Share this Report

For eBusiness & Channel Strategy Professionals

Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

Switch From Brand Obsession To Customer Obsession

September 28, 2017

Primary author headshot

Authors

Why Read This Report

Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader digital disenfranchisement, luxury firms must catch up with their digitally mature customers and connect their digital and physical store experiences, creating digital experiences that are on par with their brand. This report evaluates the impact of digital disruption on the traditional luxury retail paradigm and shares best practices for luxury brands to respond and cater to their digitally savvy customers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Luxury Brands Are Missing Out On The Full Value Of Digital
  • Slow-Moving Luxury Brands Must Connect Online Flagships To Stores
  • Recommendations

  • Serve Luxurious Experiences To Your Digitally Mature Customers
  • Supplemental Material
  • Related Research Documents

Recommended Research