Trends Report

Luxury Retail 2018: What A Difference A Year Makes

Luxury Brands Finally Dive Meaningfully Into Digital

December 17th, 2018
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Michael O'Grady , Luis Deya

Summary

What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. Over the past year, luxury brands have gone from relative inertia over digital strategies to vigorously undertaking technology upgrades, partnerships, and even acquisitions. This report shares insights into luxury consumers' expectations and what luxury brands must do to evolve their business to compete in an omnichannel retail landscape.

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