Save or Share this Report

For eBusiness & Channel Strategy Professionals

Luxury Retail 2018: What A Difference A Year Makes

Luxury Brands Finally Dive Meaningfully Into Digital

December 17, 2018

Primary author headshot

Authors

Why Read This Brief

What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. Over the past year, luxury brands have gone from relative inertia over digital strategies to vigorously undertaking technology upgrades, partnerships, and even acquisitions. This report shares insights into luxury consumers' expectations and what luxury brands must do to evolve their business to compete in an omnichannel retail landscape.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Table of Contents

  • The Digital Opportunity For Luxury Brands Continues To Strengthen
  • Successful Luxury Brands Will Be Unified And Customer Led
  • Recommendations

  • Obsess About Customers To Build A Channel-Agnostic Digital Culture
  • Supplemental Material
  • Endnotes
  • Related Research Documents

Recommended Research