Trends Report

Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer

August 29th, 2017
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Martin Gill , Michael O'Grady , Meredith Cain , Peggy Dostie


Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their customers' expectations. This report explores luxury consumer behavior for digital business professionals and how luxury brands must respond to their customers' expectations or risk losing them to third-party online powerhouses like Net-a-Porter, now part of Yoox Net-a-Porter Group.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.