Machine Translation Transforms Global Business

June 23rd, 2009

Tim Walters, Ph.D.

With contributors:

Matthew Brown , Keith K. Tsang

Summary

Information and knowledge management (I&KM) professionals have long struggled with the sheer volume of content on enterprise Web sites. Globalization adds the need to address the linguistic diversity of Web content and audiences. Due to the expense of human translation, financial constraints often dictate decisions about what content to translate rather than perceived contributions to customer satisfaction or an opportunity to enter a new market. The growing availability of inexpensive but imperfect machine translations means companies should re-evaluate their Web content translation strategies.

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