Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Make It Clear Why Prospects Should Insure With You

Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company

December 5, 2018


  • By Ellen Carney,
  • August du Pont
  • with Benjamin Ensor,
  • Piers Conway,
  • Sam Bartlett

Why Read This Brief

Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at insurance companies don't say clearly how their firm is different or show prospects why they should choose their insurance company over the competition. This brief illustrates some good practices from leading firms and helps digital teams understand how to display their value proposition to prospects effectively.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research