Trends Report

Make It Clear Why Prospects Should Insure With You

Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company

December 5th, 2018
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
August du Pont, null
August du Pont
With contributors:
Benjamin Ensor , Piers Conway , Sam Bartlett

Summary

Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at insurance companies don't say clearly how their firm is different or show prospects why they should choose their insurance company over the competition. This brief illustrates some good practices from leading firms and helps digital teams understand how to display their value proposition to prospects effectively.

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