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For B2B Marketing Professionals

Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics

October 7, 2015

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Why Read This Report

Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content acquisition, production, and distribution efficiently achieve the business's goals and objectives, including increasing sales efficiency. Read this report to learn how to tease meaning out of sales and audience activity driven by content and how to track the ways that content changes customers' relationships with a company and, ultimately, drives positive business outcomes.

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Table of Contents

  • Metrics Reveal The Truth About B2B Content Marketing Efforts
  • Master The Link Between Content, Marketing, And Sales Goals
  • Track Four Performance Dimensions For Content Marketing Success
  • Combine Art And Science To Automate Content Marketing Optimization
  • RECOMMENDATIONS

  • Put Your Organization First In The Content Measurement Picture
  • Supplemental Material
  • Related Research Documents

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