Trends Report

Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics

October 7th, 2015
Ryan Skinner, null
Ryan Skinner
With contributors:
Peter O'Neill , Shanta Samlal-Fadelle , Matthew Camuso , Matthew Izzi

Summary

Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content acquisition, production, and distribution efficiently achieve the business's goals and objectives, including increasing sales efficiency. Read this report to learn how to tease meaning out of sales and audience activity driven by content and how to track the ways that content changes customers' relationships with a company and, ultimately, drives positive business outcomes.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.