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For Application Development & Delivery Professionals

Make Smart Mobile Development Decisions

August 19, 2016


Why Read This Report

Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play. Business leaders define the expected business benefits and then look to developers and managers to determine the overall cost of these initiatives. To build a plan, AD&D pros must assess many factors and understand how they combine to deliver a cohesive mobile strategy. This report provides a comprehensive guide of the cost categories to consider in mobile initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Put People, Not Technology, First In Your Mobile Strategy
  • For Mobile Success, Define Criteria And Measure Them Continuously
  • Fund Ongoing Mobile Product Development, Not One-Off Projects
  • Mobile Will Strain The Resources Of An Unprepared Organization
  • Recommendations

  • Strategy And Accountability Are Key To Mobile Development Success
  • Supplemental Material
  • Related Research Documents

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