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For eBusiness & Channel Strategy Professionals

Make The Business Case For Mobile Insurance

July 27, 2015

Primary author headshot


  • By Ellen Carney
  • with Benjamin Ensor,
  • Audrey Blumstein,
  • Laura Glazer

Why Read This Report

Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do so. But with mobile now a key factor in the customer experience and a material line item in digital budgets, insurance C-suites are demanding a more mature and disciplined approach when it comes to making mobile investments. Just how is this demand for discipline impacting digital insurance teams? Funding for mobile initiatives now depends on presenting compelling business cases. This report serves as a how-to guide for justifying mobile insurance technology investments. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Mobile Has Rapidly Become A Major Strategic Initiative For Insurers
  • Mobile Insurance Delivers A Variety Of Benefits
  • Maturing Mobile Strategies Demand Disciplined Business Cases
  • Your Results May Vary: Prepare For Risks That Threaten Success
  • What It Means

  • The True Impact Of Mobile Insurance Is More Than Just ROI
  • Supplemental Material
  • Related Research Documents

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