Trends Report

Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

Rate Reform Creates Powerful Incentive For Effective Digital Sales

September 25th, 2014
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Benjamin Ensor , Audrey Blumstein

Summary

Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With new data on Canadian online consumers' appetite for the coverage, we took a look at the digital business strategies of Canadian insurance companies. Overall Canadian insurers are doing a good job with their digital sales strategies for this lower-cost car insurance option. What explains the digital prowess of the Canadian insurers? For starters, there's no incentive quite as powerful as a regulation. This report examines Canadian consumer interest in the coverage and provides guidance to insurance eBusiness professionals looking to create loyal usage-based insurance customers.

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