Trends Report

Make Your B2B Business A Digital Business

Executive Overview: The B2B E-Commerce Playbook

January 29th, 2021
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Allen Bonde , Kara Wilson , Madison Bakalar

Summary

Ever-evolving buyer demands are forcing B2B sellers to fundamentally rethink how they go to market — from the customers they target to the channels they sell through. The B2B e-commerce playbook examines the growing influence of the broader e-commerce and digital selling landscape and outlines how organizations and digital business leaders can optimize their B2B e-commerce strategy, build a plan, and pick the right technology building blocks for near- and long-term success. This report is an update to a previously published report.

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