Trends Report

Make Your Digital Touchpoints More Engaging

Five Emotional Design Techniques That Drive Engagement

November 14th, 2011
Ron Rogowski, VP, Executive Partner
Ron Rogowski VP, Executive Partner
With contributors:
Vidya Drego , Allison Stone

Summary

Engaging customers and prospects in digital interfaces is difficult. But the fields of social science and behavioral economics have uncovered techniques that can be effective for encouraging behaviors that benefit customers and businesses alike. This document highlights five emotional design techniques that designers can easily apply to their digital touchpoints.

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