Trends Report

Make Your Digital Transformation An Ethical One

July 8th, 2019
Renee Murphy, null
Renee Murphy
Salvatore Schiano, null
Salvatore Schiano
With contributors:

Summary

To close the gap between customer expectations and your current capabilities, your organization, like many others, is probably undergoing a digital transformation. This transformation is critical for serving empowered customers and fueling growth, but to prove your integrity your digital transformation also requires an ethical one. This report helps risk pros identify the need and make the case for an ethical transformation alongside a digital one.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.