Make Sales Conversations An Integral Part Of Your Content Marketing Plans

Top Marketers Keep A Customer Focus To Align Sales And Marketing Messages
December 4th, 2015
With Contributors:
Peter O'Neill
Shanta Samlal-Fadelle
Mary Shea, PhD
Matthew Camuso
and Matthew Izzi


B2B marketing content fuels both effective demand creation and successful sales conversations. This report describes how B2B marketers can help sales become an effective content concierge by investing in delivery systems that 1) enable sales to become con

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