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For Customer Insights Professionals

Make Sense Of A Fractured Consumer Data Ecosystem

Prepare For New Entrants And Business Models In The Consumer Data Ecosystem

January 27, 2015

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Why Read This Report

Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is already rapidly evolving. Firms ranging from traditional data compilers to platforms in lean startup mode funded by Silicon Valley are looking for ways to provide consumers with more control of their personal data and privacy — and a small number of firms are actually working toward a model that allows individuals to monetize their data. This report provides customer insights (CI) professionals with an overview of the emerging categories, how they fit within the PIDM ecosystem, and how they will affect the availability of consumer data. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Consumer Data Ecosystem Is Deeply Fractured
  • A Personal Identity And Data Management Landscape Is Emerging
  • Specialized Business Models Are Emerging
  • WHAT IT MEANS

  • CI Pros Must Be Ready To Deal With A New Set Of Personal Data Vendors
  • Supplemental Material
  • Related Research Documents

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