Making The Case For The Mobile Internet
July 29, 2010
Why Read This Report
The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks can support data-rich sites, and mobile Internet content is now providing real utility, with Marriott's mobile bookings generating $1.25 million in the first 100 days of its launch serving as an excellent example. Understanding how and why the mobile Internet is growing is the first step in adopting an effective mobile strategy to develop a presence on this increasingly important and trafficked medium.
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Tools And Templates
Models and Calculators
- Mobile Phone Net Use Is Growing — But Frequency Is Really Growing
- Mobile Internet Access Is Sharply Delineated By Handset
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