Making The Case For The Mobile Internet
July 29, 2010
Why Read This Report
The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be foolish to ignore. Handsets have powerful browsers, networks can support data-rich sites, and mobile Internet content is now providing real utility, with Marriott's mobile bookings generating $1.25 million in the first 100 days of its launch serving as an excellent example. Understanding how and why the mobile Internet is growing is the first step in adopting an effective mobile strategy to develop a presence on this increasingly important and trafficked medium.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Tools And Templates
Models and Calculators
- Mobile Phone Net Use Is Growing — But Frequency Is Really Growing
- Mobile Internet Access Is Sharply Delineated By Handset
European Digital Banking Forecast, 2014 To 2018
May 15, 2014 | Stephen Walker
The State Of Mobile Banking In Europe 2012
July 17, 2012 | Benjamin Ensor
Trends 2012: European Retail Banking eBusiness And Channel Strategy
April 25, 2012 | Benjamin Ensor