Save or Share this Report

For eBusiness & Channel Strategy Professionals

Making The Case To Go Global

Globalization Plans Must Accurately Reflect The Opportunity And Risk

February 23, 2017

Why Read This Report

As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should retailers tackle in their business plan? What mistakes do business leaders often make when trying to forecast the opportunity? How do you win over the powers within your organization? In this report, we address these questions and more as we dive into how eBusiness and channel strategy leaders formulate the case to go global. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • To Start, Ensure That Going Global Is Right For Your Organization
  • Global Expansion Can Entail A Variety Of Approaches
  • Ensure Your Business Plan Accurately Reflects The Opportunity
  • High-Level Buy-In Is Essential To Make Global Expansion A Success
  • Recommendations

  • Global Expansion Takes A Village — Don't Go It Alone
  • Supplemental Material
  • Related Research Documents

Recommended Research