Trends Report

Making The Most Of Mobile Search Marketing

How To Decrease Waste And Improve Results From Mobile Search

November 5th, 2010
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Jennifer Wise , Sarah Glass

Summary

Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific functionality like location-based targeting. We recommend that search marketers follow our framework for creating convenient mobile experiences and build mobile search programs that are simple, immediate, and contextually relevant.

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