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For B2C Marketing Professionals

Making The Most Of Mobile Search Marketing

How To Decrease Waste And Improve Results From Mobile Search

November 5, 2010

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Why Read This Report

Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific functionality like location-based targeting. We recommend that search marketers follow our framework for creating convenient mobile experiences and build mobile search programs that are simple, immediate, and contextually relevant.

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Models and Calculators

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  • Interactive Marketers Are Catching Up To Consumer Mobile Search Adoption
  • Mobile Internet And Apps Are Two Possible Search Interfaces

Table of Contents

  • Search Marketers Enter Mobile Blindly
  • Think Mobile, Not Web
  • RECOMMENDATIONS

  • Follow Four Steps To Start With Mobile Search
  • Supplemental Material
  • Related Research Documents

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