Trends Report

Making The Right Choices For Your B2B Marketing Tech Stack

Architect The Optimal Buying Experience

September 23rd, 2019
Lori Wizdo, null
Lori Wizdo
With contributors:
Steven Casey , Caroline Robertson , Jacob Basseches , Peggy Dostie


B2B marketing professionals depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. This report describes best practices for B2B marketing pros and the technology teams that support them for designing and operationalizing their customer lifecycle marketing practices. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy.

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