Trends Report

Use The Customer-Obsessed Operating Model To Drive Strategic Portfolio Optimization

Shift From Budget-Based Planning To Value-Focused Decisioning

June 12th, 2018
With contributors:
Christopher Mines , Andrew Dobak , Sam Bartlett


Mushrooming demand for new products and services in today’s fast-paced business environment challenges portfolio management. Funding strategically aligned initiatives and directing valuable resources to the right initiatives requires consistent, focused, strategic portfolio management practices. Enterprise architecture (EA) and portfolio management professionals should leverage Forrester’s customer-obsessed operating model (COOM) as part of a decision-support framework to identify high-value initiatives and avoid wasting critical resources.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.